![]() ![]() The question is how do we protect play through the seasons of our life. ![]() But Scher argues that when we lose the element of play then our ambitions are solemn rather than serious. My children require living to be about play in a way that my art studio doesn’t always demand it. Living in harmony with your neighbor isnt always easy, but its doubly difficult if youre a bear living in a New York. I’m not a parent who likes to play games or dress up, but I do enjoy helping my children play with an idea or a skill. It is a kind of making that we agree is critical for children, but optional for adults. Scher argues that “play” is a key component to serious work. Her stories illustrates the difference between making serious work and living a good life solemnly. AIGA MEMBERS Leader or Trustee Member Free Sustaining or AIGA. But serious work resonates in the caverns of culture and requires serious play. Paula Scher Works/MAPS/Make It Bigger/The Brownstone Eddie Opara Color Works. being “solemn.” Both characteristics require you to be ambitious, hard working, and talented. ![]() In the short Ted Talk, Scher tells the story of her career in terms being “serious” vs. And a fun wintertime read about a bear family trying to hibernate. ![]() She began her career as an art director in the 1970s and has been a principal at Pentagram’s New York office since 1991. It’s a cheerful story about the difficulty of getting along with neighbors. PaulaScher artist designer Paula Scher has been at the forefront of graphic design for four decades. I stumbled upon Paula Scher’s Ted Talk, after my husband surprised me with her children’s book, “The Brownstone.” 44 years since the first edition, and Kottke initially recommend we scoop it up. ![]()
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